![]() ![]() By putting in terms of passenger vehicles driven, it helps people get a better idea of what the numbers mean. If you are doing a number of these things, it is essential. This infographic, for example, is about carbon dioxide emissions, which are usually measured by weight. Using these types of equivalencies is important if you are communicating large numbers or if you are communicating about a measurement that is unfamiliar or even abstract to most people. Here is an example of an infographic that helps audiences understand water volume (which is often hard to imagine, especially in large volumes) by putting it in terms of the amount of water they might be used to using for a specific activity. Related: Data Literacy for the Data-phobic: 7 Things Beginners Need to Know In this case, it’s very helpful to put it into terms that relate to common everyday experiences. If the thing the number is counting happens to be something many people don’t fully grasp, that can make communicating the numbers even more challenging. Here is an example of a pictogram that helps audiences see an approximate rate coupled with the actual percentage. When communicating percentages, it’s often very helpful to express them as rates, for example instead of 50% you could say 1 in 2. Notice how this helps you really see the number in a different way? If you can use a pictogram to show percents too. It also includes a donut chart, which brings me to percentages. This example includes a pictogram showing the number of days (out of the total days in a month, which is great context). If the number happens to be small, like 20 or less, you can use a pictogram to show the actual number. Related: What is Data Visualization? (Definitions, Examples, Best Practices) It will allow your audience to go beyond merely reading a number to making sense of it. If you can use a data visualization, please do. ![]() ![]() Without this comparison, either of these numbers wouldn’t be as meaningful.Įven though those examples aren’t using data visualizations, the icons and illustrations used do help us connect more easily to the topic. Here is another example that offers even more context because it compares levels of popularity. Here is an example that compares the number of related events to one another. It’s often even more meaningful to compare to other times, places, industries, costs, events, etc. It’s great when you can compare a number to an average, to an annual sum, or as a year-over-year change (for example March 2021 in comparison to March 2020). Think of different angles when visualizing large numbers of people.Here are a few quick tips to best visualize numbers in your infographics. With a little extra thought, you can make the numbers in your infographic make a whole lot more sense for your audience, whether that’s clients, internal stakeholders or customers. It’s hard to make sense of all of these raw numbers, right? Be honest: How many infographics have you seen with raw numbers, often gigantic ones, plopped right into the middle?Įvery day we are surrounded by big numbers, from the number of COVID-19 cases to the cost of the newest legislative bill to the number of revenue corporations like Amazon are accruing. ![]()
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